Herb Lubalin, an esteemed American typographer of the twentieth century, left an indelible mark on the world of design. Collaborating with Ralph Ginzburg on influential publications such as Eros, Fact, and Avant Garde, Lubalin showcased his artistic prowess, captivating audiences with his creative visual sensibilities.

Born on March 17, 1918, in New York City, Lubalin's fascination with typography was ignited during his studies at Cooper Union, where he delved into the communicative power of typefaces. Graduating in 1939, Lubalin embarked on his professional journey, facing setbacks before finding success at Reiss Advertising and later Sudler & Hennessey.

At Sudler & Hennessey, Lubalin flourished, attracting diverse talent to the firm and honing his skills in design, typography, and photography. After two decades, Lubalin ventured out on his own, establishing Herb Lubalin, Inc. in 1964. This newfound independence allowed him to explore various art projects, from poster and magazine design to packaging and identity solutions.

Lubalin's crowning achievements came with his design work for Ginzburg's magazines, where he pushed the boundaries of creativity and typography. His creation of the iconic ITC Avant Garde typeface, a modern take on art-deco, further solidified his status as a design visionary.

Throughout his illustrious career, Lubalin's contributions to the field of graphic design continue to inspire and influence designers worldwide. His legacy lives on in his groundbreaking work, which remains celebrated for its innovation, creativity, and enduring impact on the design industry.