For the launch of Hagi’s upcoming grooming palette (to be released next year), I have been studying flacon shapes of bygone eras to create a product palette that honors the intricate craftsmanship of the past.

But beyond that, I was on a quest to create a luxury palette that would bring a touch of class to the grooming game.

The flacons of yesteryears were masterpieces of artistry – each one a testament to the eternal beauty that can be achieved through meticulous craftsmanship. Yet, somewhere along the way, we seemed to have lost sight of this timeless elegance, settling instead for mass-produced mediocrity.

Similarly, as I surveyed the landscape of the barbering industry, I couldn't help but notice a glaring lack of originality. Everywhere I looked, I saw the same tired symbols of razors, beards, and barber poles adorning bottles and labels. It was as if creativity had been replaced by conformity, and innovation had given way to imitation.

When did we lose our will for creating things of timeless beauty? 

When did we start to create brands without substance?

That's why I knew Hagi's had to break the mold. No more cookie-cutter designs. 

Instead, we're channeling the beauty of fragrance brands of the 19th century. 

As I type these words, I'm gazing at Hagi’s final product range, and let me tell you one thing: It looks like it was crafted back in 1860.

– S.R.